Aqua Blue Distribution

Aqua Blue Distribution, a wholesaler in the pet industry, initially reached out to me to create a brochure for their customers. They’d never done anything like this before, and it was their first time working with a designer. The goal was simple: develop a monthly brochure that showcased their products and helped market to their customers. It was a fresh start for them in terms of design, and they needed something that would really speak to their audience.

For this project, I began by creating a layout that could be adapted each month as they introduced new products. The design needed to be clean, informative, and easy to update. As the business grew, so did the project. We evolved the design multiple times to better align with Aqua Blue’s changing needs and brand direction. The brochure was just the beginning, though. Over time, I started working on other marketing materials, including packaging and catalogues, ensuring everything had a consistent feel that resonated with their target audience.

As Aqua Blue expanded, I was right there, helping them develop branding for new products, creating packaging that stood out on shelves, and conducting market research to better understand their audience. I worked closely with them on catalogues, email campaigns, and other marketing collateral, making sure everything was aligned with their core brand values. The relationship continued to grow, and they trusted me more with each new project, allowing me to take on a larger creative role in shaping their marketing and product designs.

Aqua Blue’s branded products were being stocked on shelves at independent pet retailers, thanks to the consistent and targeted marketing materials we created together. Their brochures and catalogues played a big part in boosting product sales by highlighting key items and running monthly specials. Aqua Blue built solid, recognisable brands, which helped them grow and stand out in the market.

“Amanda from AV Graphics has looked after our design and artwork for new product creations, catalogues, website design, brochures, bulk email setups, monthly specials, and both internal & external communications for our businesses for the past 15 years. She has a great eye for capturing our numerous brands’ unique message, look & feel, and conveying it through appropriate design, artwork, colours, and messaging. AV Graphics has been an important part of our business success and is highly recommended. Amanda is a pleasure to work with and respects timelines.” – Robin

Working with Aqua Blue has been such a rewarding partnership. Over the years, I’ve built a strong working relationship with the team, and they’ve trusted me with a lot of creative decision-making. After the original owners took a step back, I continued to work closely with the new owners to refine and strengthen their design concepts. It’s been amazing to see how the brand has evolved, and I’m proud of the role I’ve played in helping them get there.