Dog Treats

The brief involved designing a range of packaging for high quality dog treats in a cafe style look. The client had an idea that the dogs would be ordering their treats off a cafe menu board. The front label had to leave enough space to display as much of the treat possible while also conveying to the consumer a bespoke treat range that dogs would love. The final design was developed to include a few different dog breeds, a chalk board with a handwritten font style and chalk styling elements.

Packaging was a clear plastic resealable pouch. We used colour coding on the pack size to highlight products in the different sub ranges with the brand. The rear of the packaging uses the same image layout from the front to ensure the clear sections remained see through and that we could show as much of the treat for the consumer possible.